SaaS Economics
Why SaaS Gross Margin Is Destiny
SaaS gross margin sets the ceiling on CAC payback, R&D budget, free cash flow, and valuation. See why 80% vs 55% margin builds two different companies.
#cac payback
2 articles
SaaS Economics
CAC Payback Period: The SaaS Metric That Matters
CAC payback period is the SaaS metric that matters most: months of gross profit to earn back a customer. Benchmarks, the gross-margin lever, and a payback ladder.