SaaS Economics
Why Gross Margin Is Destiny in SaaS
Gross margin sets the ceiling on CAC payback, R&D budget, free cash flow, and valuation. Two SaaS firms with equal revenue but 80% vs 55% margin aren't the same.
#cac payback
1 article
1 article
Gross margin sets the ceiling on CAC payback, R&D budget, free cash flow, and valuation. Two SaaS firms with equal revenue but 80% vs 55% margin aren't the same.